Apple Podcasts Subscriptions: everything you need to know Apple Podcasts Subscriptions

Apple Podcasts is getting a premium refresh.

During the company’s Spring Loaded event, Apple CEO Tim Cook revealed a premium podcast subscription service, Apple Podcasts Subscriptions, would be launching next month, set to bring early access and ad-free listening to subscribers.

The service joins the likes of Apple Music and Apple TV Plus as the latest paid subscription service from the tech giant. 

Cut to the chase

  • What is it? A premium subscription service for Apple Podcasts 
  • When is it out? Sometime in May 
  • What will it cost? Pricing dependant on creators 

Release date and price

Thanks to rumors, we had been expecting the arrival of a premium Apple Podcasts service for some time. Announced at Apple’s Spring Loaded event, Apple Podcasts Subscriptions will become available for Apple users sometime in May.

Rather than being a blanket subscription, the service will allow listeners to subscribe to individual creators, who will set the pricing for their respective premium offerings.

Subscriptions will be billed monthly by default, though creators can additionally offer annual billing, which subscribers will be able to manage from their Apple ID account settings. Free trials and sample episodes will also become available.

Through Family Sharing, up to six family members will be able to share a subscription. 

What is it?

A new Apple Podcasts service that will bring early access, exclusive content and ad-free listening to subscribers, curated by creators. 

As above, it won’t arrive as a blanket subscription, but will instead offer listeners the option to subscribe to specific content creators, who will each determine their level of premium offering.

Apple says listeners will be able to enjoy premium subscriptions from independent creators, studios and media brands, including NPR, the Los Angeles Times, The Athletic, Sony Music Entertainment and more.

Apple Podcasts Subscriptions

(Image credit: Apple)

This doesn’t mean you’re going to have to pay for the podcasts you already know and love all of a sudden, though – over a million of which are available for free via Apple’s dedicated Podcasts app – rather the service will be an optional extra for users.

Tim Cook also hinted at a new design for the Podcasts app, with shows and episodes getting special pages, and the introduction of channels, which are groups of shows curated by creators with unique titles, descriptions and artwork.

Just as you can with shows, you’ll be able to browse free channels, which Apple says will make it easy to find more shows from your favorite creators, as well as paid channels that provide additional benefits for subscribers.

The redesigned Apple Podcasts app will also feature an enhanced Search tab that provides quick access to Top Charts and categories.

What about the creators?

As well as offering an exciting update for podcast listeners, Apple Podcasts Subscriptions will now give creators the opportunity to build and distribute premium content.

The upcoming Apple Podcasts for Creators website will help creators learn more about podcasting, stay informed about the latest news and features and explore in-depth guides with best practices. 

Apple Podcasts Subscriptions

(Image credit: Apple )

They’ll also be able to access an updated Apple Podcasts Connect dashboard, which has new features that make it easier to manage shows on Apple Podcasts, including the ability to edit metadata, schedule and manage show availability, organize shows into channels, manage multiple users and learn how listeners are engaging with their content through new performance metrics and visualization tools.

It’s from here that creators will be able enroll in the new Apple Podcasters Program – which will provide access to all the tools needed to build and distribute premium subscriptions on Apple Podcasts – for $19.99 (likely £19.99 / AU$25) per year.

Eagle-eyed Twitter users have dug into Apple’s terms and conditions, though, and discovered that the company will keep 30% of creators’ private podcast revenue if they decide to use the service, which will drop to 15% in their second year of enrolment.


Hey I’m Tushar Patil, I’m a Mechanical Engineer & also a Technology Geek & Gamer. I love New Technologies and Games. I have Youtube Channel “Tech Tush” on which I upload videos about New Tech And Games. Subscribe If you Like it.
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